Advertising Campaign [Archive] - Glock Talk

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wannacmyglock
05-31-2005, 22:51
I just added 5 more adds to a very effective online site that I've had huge sucess in the past with just one ad. I put together some targeted ads in the right subsections of the site and think I'm gonna get a HUGE response. God I hope so, getting close to $30,000 in the hole. Its starting to hurt.

i8547
06-01-2005, 12:19
What type of business is this for and are you using an ad agency to produce your adverts?

wannacmyglock
06-01-2005, 13:48
doing my own ads, this is for a mortgage company

i8547
06-01-2005, 13:52
I see. Good luck with it :) I was just curious as I run an ad + design agency.

G36.45
06-03-2005, 19:31
What kind of mortgages? Traditional...investment...hard money? Just curious.

wannacmyglock
06-03-2005, 23:23
i try to target subprime, but end up with a little bit of everything, commercial, hard money, first time home buyers, the challenging type stuff. I try to stay away from rate shoppers. I'd rather not deal with the types that will walk away over an 1/2 of a point. I'd rather work with those who are thankful for you bending over backwards for them.

eisman
06-27-2005, 23:53
What's your ROI for the one ad, and what's the target for the increase?

Are you counting success as leads, sales, dollars, or profit?