I mainly attribute it to the era in which we grew up. Where I live, hunting is probably the most important/profitable pastime. Even still, I find the number of handguns owned by hunters shockingly low. I believe this is because of the way we were exposed to guns.
The Brady Bill was signed when we were kids and the 90's introduced school shootings. Instead of promoting gun safety and helping kids learn how to respect guns instead of fear them, guns were demonized like drugs and alcohol. I can still see the posters hanging in my grade school now...
I believe this caused a curiosity, a stigma if you will, with guns that was not there before. Before us, men grew up being gradually introduced to guns as well as either knowing someone who was drafted or being drafted themselves. The 90's were a decade of gun fear. Think of Power Rangers. They were awesome. Now that we are older, it is clear that they feed the violent side of cool for kids. It is even easy to see why someone our age may look back and say "that just teaches violents to kids even though I thought it was cool when I was one."
This is our generations exposure to guns. What was exposed to us was a dark, visceral, cool, forbidden thing that was phased out as soon as most kids got older because guns were just another one of those things you thought were cool when you were younger. If you don't have much more exposure to them, they become that thing that was cool before the first gameboy...or ipod touch now.
It isn't our fault. It is society's. That is what is up with our generation.
"Those who would give up essential Liberty to purchase a little temporary safety deserve neither Liberty nor safety." - Benjamin Franklin