That's kind of a bummer. I like the more traditional/sturdy "look," too, but if it just doesn't work as well, so be it. Sounds like it'll be a SpecOps stock, for me.
"It seems that the least we owe the hero is that we remember him. Without remembrance, without honor, we cannot expect to have such men when we need them. Without an awareness of what has been done, we do not realize what can be done, nor are we inspired to do that which should be done. "