Actually, that wasn't too bad;
I will give the disclaimer that it's ALWAYS better to be armed, but in the event that someone is not, doing one of the 3 things they suggested- running , hiding, or fighting , in that order- are far better options than simply sitting there waiting to be shot.
I liked that they prioritzed the responses, with getting out-running- as the first priority; and they also talked of preventing others from entering the danger zone, finding a safe spot, calling for help, etc; with hiding, when running was not an option, they made good points about finding cover, silencing devices, staying quiet, etc; and with fighting, I noticed that they referenced aggression, using weapons, and taking the initative in the attack;
For a lot of us, some of these concepts are things we take for granted, but for many people, they would have never considered doing thigs like finding hard cover, making improvised weapons, or warning others from a kill zone.
I also liked the subtle hint they gave as to the fallacy of the "gun-free zone" when they showed the guy opening the front door with the no firearms notice on it....
All in all, for a quick video that could be shown to people who are , for whatever reason, forced to work in a no-firearms area, and who are essentially non-confrontational types, it's not bad.