A friend of mine went online one day to a supplier and went a little crazy. Showed up at the lodge one night wearing a new hat, shirt, carrying a new mug, with a book he'd bought, and there was much more he didn't have on or about his person at that time that he'd gotten in the same order.
Eventually he toned it down and each item by itself was tasteful and understandable, but that first night...whew.
We thought he'd been hired to advertise.
I have a couple of mugs that family have given me, and a tie my kids got me. I've looked at merchandise myself a time or two, but always ended up spending my money on ammo or something else.