Just curious if any of yall use direct mail or some other type of direct marketing for your business. If so, what type of business, what type of volume, where did you aquire your list from? How many times do you send a certain mail piece to the same house before sending a different piece. Do you follow up with a phone call? If so, what percentage of people on your lists are typically on the Do Not Call list?
I'm about to start a new direct mail campaign. I've spoke with others in my industry about their response rates to see what I can expect.
I'll be obtaining my lists through http://www.datawarehouse.com
. I'm pretty sure they offer lists for other industries as well so take a look if you're doing direct mail. I'll probably start 3500-5000 mail pieces a month. Everybody on the list will get a mail piece twice in that month. The next month, the same mail piece will go out at the beggining of the month. In the middle of the month, a second mail piece will be introduced. This piece will also be mailed a total of 3 times. An 800 number will also be included on the mail piece. This number allows them to call for Free reports. The number is setup with a call capture system so I have their name and telephone number of everybody who called and requested info. After 3 or 4 different mail pieces, I'll be scrubbing my list against the DNC list and telemarket those non-responsive people. I'm hoping I can pull off a sucessful campaign. My projections show a Return on Investment (ROI) of almost 400%. Not to shaby, but considering all the other business expenses, it won't take long to eat up that return.