Nope, those have actually been around for a while. They're pre-cut face burn dressings. Most burn packs come with one or two. The reason most people don't recognize them is that most pre-hospital and ER people don't use them. They are a little more common in burn units, but really they're just a fancy dressing that you can make yourself for much less.
Blood and Guts, nuts and blots, yea it's all good!