January 5, 2006
Microsoft Extends Apple Sales Promotion to Jan. 10
by Scott Ott
(2006-01-05) — Microsoft Corp. today announced that it would extend, until January 10, its program to promote the sales of rival Apple computers, as well as its drive to double the daily downloads of Linux operating systems.
The previously-secret promotional program, dubbed Operation Why Not Switch?
, uses delayed-release of a Windows security patch to prompt customers to take a look at alternatives to Microsoft products.
The company will stall release of its latest security patch until January 10, to let consumers “shop around” and to give malicious hackers “a reasonable timeline” to finish up their work of taking over computers that use the popular Windows operating system.
“We’ve always been on the bleeding edge of innovation,” said Microsoft Founder and Chief Philanthropic Officer Bill Gates. “Now, we’re going to reinvigorate the whole computer industry by inviting consumers to experience its rich diversity of products. We want folks to see that there’s more to computing than just the fun of downloading Windows security patches.”